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Template

Plan the Campaign Once,
Launch It on Every Channel

Give Sprites the goal, the offer and the budget. It writes the campaign plan, the messaging and the creative, then the Google, Meta and LinkedIn agents build the campaigns in your accounts for approval.

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What this template does

A campaign that lives in a deck and a spreadsheet loses its shape by the time each channel is built by a different person. This template keeps it in one thread. Sprites turns a brief into a plan: the core message and proof, the audience per channel, the budget split by expected cost per result, the creative each placement needs and the timeline. It then does the building. The Google Ads agent creates the Search or Performance Max campaign, the Meta agent creates the Facebook and Instagram campaign, and the LinkedIn agent creates the sponsored content or message ads, all staged in the accounts and waiting for one approval each.

Supporting pieces are drafted alongside: landing page copy that matches the ads, an announcement email, blog and social post drafts. Sprites writes those; it does not send email or publish organic posts, so they are handed to you ready to use. After launch, a weekly Autopilot reads results across the channels and proposes budget moves between them.

Inputs and outputs

What you provide

  • The goal: launch, lead generation, sales push or event, with a target CPL, CPA or ROAS
  • The offer and landing page, or the product page to build from
  • Total budget, dates and the channels in play: Google, Meta, Microsoft, LinkedIn, TikTok, Reddit
  • Optional: brand kit, past campaign results, audience lists and the accounts already connected

What you get

  • A campaign plan: message, proof, audience per channel, budget split, timeline and success metric
  • Ad copy and generated images per channel and placement, plus video scripts where video is planned
  • Campaigns staged in Google Ads, Meta and LinkedIn through the official APIs, each awaiting approval
  • Supporting drafts: landing page copy, announcement email, blog post and social post copy
  • A weekly cross-channel report and budget reallocation proposals once the campaign is live

How it runs

  1. Step 1

    Write the plan

    Sprites reads the offer and landing page, sets the message and proof, and assigns audiences and budget to channels based on the goal and what each channel is likely to cost per result.

  2. Step 2

    Produce the creative

    Copy is written to each channel's format, images are generated on brand in the sizes each placement needs, and video scripts are drafted where video is in the plan.

  3. Step 3

    Build the campaigns

    The Google, Meta and LinkedIn agents each build their campaign with targeting, budget, bidding and creative, then stage it in the account as a review card.

  4. Step 4

    Approve channel by channel

    You review and approve each channel's card separately. Edit budgets or copy inline; nothing goes live until you approve it.

  5. Step 5

    Draft the supporting pieces

    Landing page copy, the announcement email and organic post drafts are written to match the ads, ready for you to publish through your own tools.

  6. Step 6

    Run and rebalance

    A weekly Autopilot reads results across channels and proposes moving budget to where the cost per result is lowest, each move staged for approval.

Where teams use it

Run this template in Sprites

Frequently asked questions

Which channels can the campaign builder launch on?

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Google Ads (Search, Shopping and Performance Max), Meta (Facebook and Instagram), Microsoft Ads, LinkedIn, TikTok and Reddit, all through official partner APIs. The plan can include organic and email pieces too; Sprites drafts those but does not send email or publish organic posts.

Does Sprites actually create the campaigns or just the plan?

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Both. The plan comes first, then each channel agent builds its campaign in your account and stages it for approval. You approve Google, Meta and LinkedIn separately, and only approved campaigns go live.

How is the budget split decided?

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From the goal, the audience each channel can reach and past results in your connected accounts where they exist. The split is a starting proposal; you edit it before approval, and the weekly Autopilot proposes moves between channels once results come in.

Does it handle email and social posts?

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It writes them: the announcement email, blog post and social captions are drafted to match the ads. Sending email and scheduling organic posts happen in your own tools. The paid versions of those posts run through the Meta and LinkedIn agents.

Can I build the campaign from Claude, ChatGPT or Grok?

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Yes. Sprites ships an official MCP server, so the same plan, creative and multi-channel staging work from Claude, ChatGPT, Grok or any MCP-compatible assistant, with the same approval gates.

Does this replace an agency for campaign launches?

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Yes, for most teams. Planning, creative, channel builds and weekly rebalancing are the retainer work. Sprites does them and stages every change for approval, so one marketer runs the launch across six channels in-house.

Other prompts that run on the same agent. Browse the full gallery at /templates.

One template is a start. Sprites runs the whole account.

Every template here is one prompt to the same agent that plans, launches and optimizes campaigns across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit, and keeps your SEO moving. Set a goal, approve the plan, and let it run.