6,307 ads from 42 candy brands in the Meta Ad Library, 1,905 running now.
42 candy brands have 6,307 ads in the Meta Ad Library between them, and 1,905 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Candy is an impulse buy at the checkout, so the brands keep their characters and their seasons in front of people all year and let Halloween, Valentine’s and Easter do the selling.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: M&M's · Airheads · Reese's · Feastables · Hershey's · SOUR PATCH KIDS · Jolly Rancher · Ghirardelli Chocolate Company · Tootsie Roll · Butterfinger · SmartSweets · Kinder Bueno · Baby Ruth · Swedish Fish · Trolli · See's Candies · Russell Stover · Jelly Belly · Mike and Ike · Werther's Original · Ring Pop · Sour Punch · Arcor · KitKat · Nutella · Ferrero Rocher · Godiva · Ricola · Mentos · Orbit Gum · Pop Rocks · Trident · Toblerone · Tic Tac · Sugarfina · PEEPS · Compartés · UNREAL · Hammond's Candies · Candy Club · Snickers
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 41 of these candy brands have enough creative on file for a page of their own.
video leads at 62 percent of the 798 creatives read here, with carousel at 21 percent and static at 17. Shop now carries 65 percent of the calls to action.
The median creative here ran 14 days and the longest was still up at 334. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Candy video ads · Candy static ads · Candy carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Never Settle For Less Than GoldGodiva · running 334 days
Happily ever after!Sugarfina · running 218 days
All the flavour, less sugarSmartSweets · running 204 days
Personalize your Candy this Spring at M&M'S New York.M&M's · running 170 days
A Gift They Actually WantCompartés · running 168 days
We Did It DifferentlyFeastables · running 163 days
10 percent of these ads open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,295 more candy ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 2 percent of the candy ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median candy ad here stayed up 14 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 798 creatives. Meta lists 6,307 for these advertisers, and 1,905 are running right now. Sprites' proprietary marketing agent reads every candy ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.