Instagram · safe zone
On a 1080x1920 Reel or Story, keep the top 269px, the bottom 672px and 65px on each side clear. That is Meta's 14%, 35% and 6%, and it leaves a 950x979 area for text.
$1 today. Cancel anytime before day 7.
Every band in pixels on the platform's own canvas. Design inside the dashed area.
Reels: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Instagram keeps the top 14%, the bottom 35% and 6% of each side of a Reel for the account row, the caption, the call to action and the action rail.
Stories: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side of a Story for the profile row, the reply bar and the call to action.
The same zone over a real Meta ad from the ads library.
From Meta's Ads Guide.
Instagram Reels
The shortest text limit on Instagram. The caption and the action rail cover the bottom 35% and the right edge.
Instagram Stories
An image shows for 5 to 16 seconds. Videos over 15 seconds may split into cards.
The bottom 35% is a third of the screen, and it is gone: the caption, the audio line, the call to action and the account row all sit there. Headlines belong in the middle band.
Stories used to keep only the bottom 20% clear. Meta's current guidance gives Stories the same 35% as Reels, so one template now covers both.
For the advertiser view of the same zone across Facebook and Instagram, see the Meta safe zone. Every Instagram size is on Instagram ad specs.
Ask Sprites for Instagram image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.
Keep the top 14% (269px), the bottom 35% (672px) and 6% (65px) of each side of a 1080x1920 Reel clear of text and logos.
Yes. Meta now gives Stories the same 14% top, 35% bottom and 6% sides as Reels.
1080x1920 at 9:16. Meta recommends uploading at 1440x2560, the same shape.
Because it sits in the bottom third, where Instagram draws the caption and the call to action. Move it above 1248px from the top on a 1920px frame.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
