Standard pin
1000x1500Home feed · Search · Related pins
- Ratios
- 2:3, 1:1
- Files
- PNG, JPEG
- Max file
- 20MB
- Title
- 100 characters, first 40 shown in the feed
- Description
- 800 characters
Taller than 2:3 gets cropped in the feed.
Every Pinterest ad format and size
From Pinterest's business help center. Recommended size first; the cards below carry the minimums, file limits and text limits.
| Format | Recommended size | Ratios | Max file |
|---|---|---|---|
| Standard pin | 1000x1500 | 2:3, 1:1 | 20MB |
| Standard video | 1:1, 2:3, 4:5 or 9:16 | 1:1, 2:3, 4:5, 9:16 | 2GB |
| Max width video | Square or 16:9 | 1:1, 16:9 | 2GB |
| Carousel | 1:1 or 2:3 | 1:1, 2:3 | 20MB per image |
| Collections | 1:1 or 2:3 hero | 1:1, 2:3 | 10MB hero image |
| Idea ad | 1080x1920 | 9:16 | 2GB |
Standard video
1:1, 2:3, 4:5 or 9:16Home feed · Search
- Ratios
- 1:1, 2:3, 4:5, 9:16
- Files
- MP4, MOV, M4V
- Max file
- 2GB
- Length
- 4 seconds to 15 minutes (6 to 15 seconds recommended)
- Title
- 100 characters
H.264 or H.265. Shown at pin width in the grid.
Max width video
Square or 16:9Home feed (mobile)
- Ratios
- 1:1, 16:9
- Files
- MP4, MOV, M4V
- Max file
- 2GB
- Length
- 4 seconds to 15 minutes
Spans the full width of the mobile feed. Paid only, no taller than square.
Carousel
1:1 or 2:3Home feed · Search
- Ratios
- 1:1, 2:3
- Files
- PNG, JPEG
- Max file
- 20MB per image
- Title
- 100 characters
2 to 5 images, or up to 10 images and videos on a sales objective.
Collections
1:1 or 2:3 heroHome feed (mobile)
- Ratios
- 1:1, 2:3
- Files
- PNG, JPEG, MP4
- Max file
- 10MB hero image
- Title
- 100 characters
One hero creative over 3 to 24 product images, square recommended for the products.
Idea ad
1080x1920Home feed
- Ratios
- 9:16
- Files
- JPEG, PNG, WEBP, MP4, MOV
- Max file
- 2GB
- Length
- Up to 5 minutes
- Title
- 100 characters
- On-page text
- 250 characters
Full-screen and multi-page. The only Pinterest format with a published safe zone.
Pinterest safe zones
Where Pinterest draws its interface over the ad. Keep text, logos and faces inside the dashed area.
Idea ads: 270px top (14%), 440px bottom (23%), 65px left, 195px right on 1080x1920. Safe area 820x1210. Pinterest keeps the top, the bottom and a column on the right of an idea ad for the profile row, the title and the save and share buttons.
What real Pinterest ads are shaped like
53.1% of Pinterest ads in the Sprites ads library run at 1:1. By format the mix is 91.5% image, 8.5% video.
- 53.1%1:1
- 11.8%2:3
- 10.9%3:4
- 7.6%9:16
- 4.3%4:5
- 1.6%4:3
- Image 91.5%
- Video 8.5%
| Format | Share of ads | Most common ratio | Runner-up |
|---|---|---|---|
| Image | 91.5% | 1:1 · 56.6% | 2:3 · 12% |
| Video | 8.5% | 9:16 · 68.4% | 1:1 · 15.8% |
How to size ads for Pinterest
Make the pin 2:3. It is the tallest shape the grid shows without cropping, and a taller pin in a grid of square product shots is the one that gets seen.
Pinterest is a search engine as much as a feed, so the title and description are keywords, not captions. Only 40 characters of the title show, so lead with the noun people search for.
For what advertisers run there, see the Pinterest ads library; for static creative that ran longest anywhere, static ads.
Keep going
Pinterest ad specs: questions
What size is a Pinterest ad?
1000x1500 at 2:3 for a standard pin. 1:1 also runs; taller than 2:3 gets cropped.
How long can a Pinterest video ad be?
4 seconds to 15 minutes. Pinterest recommends 6 to 15 seconds.
Does Pinterest have a safe zone?
For idea ads only: keep 270px at the top, 440px at the bottom, 65px on the left and 195px on the right of a 1080x1920 frame clear. Standard pins have none.
How long can a Pinterest ad title be?
100 characters. The first 40 show in the feed.
Every size, from one prompt
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.