YouTube · 5 formats · safe zones
In-stream ads run 1920x1080 at 16:9, Shorts ads run 1080x1920 at 9:16. Bumpers are 6 seconds, non-skippable ads 15 to 60, and skippable ads have no maximum.
$1 today. Cancel anytime before day 7.
From Google Ads Help. Recommended size first; the cards below carry the minimums, file limits and text limits.
| Format | Recommended size | Ratios | Max file |
|---|---|---|---|
| Skippable in-stream | 1920x1080 | 16:9, 9:16, 1:1 | 256GB |
| Non-skippable in-stream | 1920x1080 | 16:9, 9:16, 1:1 | 256GB |
| Bumper | 1920x1080 | 16:9, 9:16, 1:1 | 256GB |
| In-feed video | 1920x1080 | 16:9, 9:16, 1:1 | 256GB, thumbnail under 2MB |
| Shorts | 1080x1920 | 9:16, 1:1, 16:9 | 256GB |
YouTube · Google video partners
Skippable after 5 seconds. Those 5 seconds carry the brand and the reason to keep watching.
YouTube · Google video partners
YouTube · Google video partners
Non-skippable. One message, one product, one frame of the logo.
YouTube search · Watch next · Home feed
Sold on the thumbnail (1280x720). The thumbnail is the ad until someone clicks.
YouTube Shorts feed
Non-vertical video serves with blurred bars above and below.
Where YouTube draws its interface over the ad. Keep text, logos and faces inside the dashed area.
Shorts: 192px top (10%), 480px bottom (25%), 0px left, 108px right on 1080x1920. Safe area 972x1248. Google keeps the top 10%, the bottom 25% and the right 10% of a Short for the channel name, the caption, the call to action and the engagement buttons.
Cut two masters: 16:9 for in-stream and in-feed, 9:16 for Shorts. Google accepts every shape everywhere, but a horizontal video in Shorts plays between blurred bars and a vertical one in-stream plays between black ones.
Skippable ads earn the view in 5 seconds. Put the brand and the problem in that window, then let the rest run as long as it keeps people. The ad hooks page shows how the longest-running ads open.
Shorts has its own safe zone and its own page: YouTube Shorts ad specs.
1920x1080 at 16:9 for in-stream, bumper and in-feed ads, with a 1280x720 minimum. Shorts ads are 1080x1920 at 9:16.
Bumpers are 6 seconds. Non-skippable in-stream ads run 15 to 60 seconds depending on the campaign. Skippable ads have no maximum; Google recommends under 3 minutes.
Keep the top 10%, the bottom 25% and the right 10% clear. On 1080x1920 that is 192px at the top, 480px at the bottom and 108px on the right.
256GB. Google recommends MPEG-2 or MPEG-4 for upload.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
