Instagram · stories
An Instagram Story ad is 9:16: 1440x2560 recommended, 1080x1920 works. Images show 5 to 16 seconds, video runs up to 60 minutes, and the bottom 35% is covered.
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Every band in pixels on the platform's own canvas. Design inside the dashed area.
Stories: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side of a Story for the profile row, the reply bar and the call to action.
The same zone over a real Meta ad from the ads library.
From Meta's Ads Guide.
Instagram Stories
An image shows for 5 to 16 seconds. Videos over 15 seconds may split into cards.
One file, two placements. A 9:16 Story ad runs in Instagram Stories and Facebook Stories without a second cut.
Videos over 15 seconds may be split into cards, and each card is a new chance to swipe away. Put the offer in the first card.
Reels share the shape and, now, the safe zone: see the Instagram safe zone and all Instagram ad specs.
Ask Sprites for Instagram image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.
1440x2560 pixels at 9:16 is recommended. 1080x1920 is the same shape and also runs.
An image shows for 5 to 16 seconds. A video can run up to 60 minutes, split into cards.
125 characters of primary text.
JPG and PNG up to 30MB for images, MP4, MOV and GIF up to 4GB for video.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
