Ad specs by platform
Every format each platform sells, its recommended size, minimums, file and text limits.
- Meta ad specs6 formats · 1440x1800 · safe zone
- Instagram ad specs6 formats · 1440x1800 · safe zone
- TikTok ad specs3 formats · 1080x1920 · safe zone
- LinkedIn ad sizes6 formats · 1200x1200
- Reddit ad specs4 formats · 1200x1200
- YouTube ad specs5 formats · 1920x1080 · safe zone
- Pinterest ad specs6 formats · 1000x1500 · safe zone
- Snapchat ad specs3 formats · 1080x1920 · safe zone
- Google display ad sizes6 formats · 1200x628
Ad sizes cheat sheet
The recommended size for each platform's main formats, on one table.
| Platform | Format | Size | Ratios |
|---|---|---|---|
| Meta | Feed image | 1440x1800 | 4:5, 1:1, 1.91:1 |
| Feed video | 1440x1800 | 4:5, 1:1, 9:16, 16:9 | |
| Carousel | 1080x1080 | 1:1, 4:5 | |
| Feed image | 1440x1800 | 4:5, 1:1, 1.91:1 | |
| Feed video | 1080x1920 | 9:16, 4:5, 1:1 | |
| Carousel | 1080x1350 | 4:5, 1:1 | |
| TikTok | In-feed video | 1080x1920 | 9:16, 1:1, 16:9 |
| Spark Ads | Same as the organic post | 9:16 | |
| Image carousel | 720x1280 | 9:16, 1:1, 1.91:1 | |
| Single image | 1200x1200 | 1.91:1, 1:1, 4:5 | |
| Video | 1920x1080 | 16:9, 1:1, 4:5, 9:16 | |
| Carousel | 1080x1080 | 1:1 | |
| Image | 1200x1200 | 1:1, 4:5, 4:3, 16:9, 3:4 | |
| Video | 1200x1500 | 1:1, 4:5, 16:9, 4:3, 3:4 | |
| Carousel | 1200x1200 | 1:1, 4:5, 4:3, 16:9 | |
| YouTube | Skippable in-stream | 1920x1080 | 16:9, 9:16, 1:1 |
| Non-skippable in-stream | 1920x1080 | 16:9, 9:16, 1:1 | |
| Bumper | 1920x1080 | 16:9, 9:16, 1:1 | |
| Standard pin | 1000x1500 | 2:3, 1:1 | |
| Standard video | 1:1, 2:3, 4:5 or 9:16 | 1:1, 2:3, 4:5, 9:16 | |
| Max width video | Square or 16:9 | 1:1, 16:9 | |
| Snapchat | Single image or video | 1080x1920 | 9:16 |
| Collection | 1080x1920 | 9:16 | |
| Story ad | 1080x1920 | 9:16 | |
| Google Display | Responsive: landscape image | 1200x628 | 1.91:1 |
| Responsive: square image | 1200x1200 | 1:1 | |
| Responsive: vertical image | 900x1600 | 9:16 |
Safe zones, side by side
The same 1080x1920 canvas, five platforms. The hatched bands are covered by each platform's interface; the dashed box is yours.
What real ads are shaped like
The shapes advertisers actually ship, platform by platform, from the Sprites ads library. 76.2% of Meta ads run at 9:16; on LinkedIn and Pinterest, square leads.
Meta
- 76.2%9:16
- 9.6%1:1
- 9.1%4:5
- 3.5%16:9
- 0.6%1.91:1
- 0.5%3:4
TikTok
- 97.7%9:16
- 1.2%1:1
- 0.8%16:9
- 38.5%1:1
- 26.5%16:9
- 17.3%4:5
- 7.3%9:16
- 3.2%1.91:1
- 0.6%3:4
- 53.1%1:1
- 11.8%2:3
- 10.9%3:4
- 7.6%9:16
- 4.3%4:5
- 1.6%4:3
Snapchat
- 98.4%9:16
- 0.5%3:4
Specs by format
Make every size from one prompt
Sprites builds an image ad once and recomposes it to each placement size for Meta, Google, LinkedIn, Reddit and TikTok, so a new concept arrives in every shape at once.
Ad specs: questions
What is the most common ad size across platforms?
1080x1920 at 9:16. It is the full-screen size on TikTok, Snapchat, YouTube Shorts and Meta Reels and Stories, and 76.2% of the Meta ads in the Sprites ads library run at that shape.
What is an ad safe zone?
The part of a creative the platform does not cover with its own interface: the account name, caption, call-to-action button and action icons. Text and logos outside it get hidden.
Which platforms publish a safe zone?
Meta (Reels and Stories), TikTok (as an overlay file), YouTube (Shorts), Snapchat and Pinterest (idea ads). LinkedIn, Reddit and Google Display draw nothing over the creative.
How many sizes does one campaign need?
Usually three: 9:16 for full-screen placements, 4:5 or 1:1 for feeds, and 1.91:1 for Google Display and LinkedIn landscape.
Every size, from one prompt
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.