Google Display · 6 formats
Responsive display ads take a 1200x628 landscape and a 1200x1200 square image and fit them to every slot. Uploaded banners come in 20 fixed sizes, each up to 150KB.
$1 today. Cancel anytime before day 7.
From Google Ads Help. Recommended size first; the cards below carry the minimums, file limits and text limits.
| Format | Recommended size | Ratios | Max file |
|---|---|---|---|
| Responsive: landscape image | 1200x628 | 1.91:1 | 5,120KB |
| Responsive: square image | 1200x1200 | 1:1 | 5,120KB |
| Responsive: vertical image | 900x1600 | 9:16 | 5,120KB |
| Responsive: logo | 1200x1200 square, 1200x300 wide | 1:1, 4:1 | 5,120KB |
| Uploaded image banners | 300x250 | 20 fixed sizes | 150KB |
| HTML5 | 300x250 | Same 20 sizes | 600KB, 40 files |
Google Display Network
Up to 15 images per ratio; Google recommends 5.
Google Display Network
Required alongside the landscape image.
Google Display Network
Optional. Opens the full-screen mobile slots.
Google Display Network
Google Display Network
Square and rectangle: 200x200, 240x400, 250x250, 250x360, 300x250, 336x280, 580x400. Skyscraper: 120x600, 160x600, 300x600, 300x1050. Leaderboard: 468x60, 728x90, 930x180, 970x90, 970x250, 980x120. Mobile: 300x50, 320x50, 320x100.
Google Display Network
Start with responsive. One landscape, one square and a logo reach almost every slot on the network, and Google tests the combinations for you.
Upload fixed banners when the design has to be exact. Google names 300x250, 336x280, 728x90, 300x600 and 320x100 as its top-performing sizes; make those first.
Everything here also feeds Performance Max and Demand Gen, which take the same 1.91:1 and 1:1 images plus a 4:5 portrait. For image creative that runs a long time, see static ads.
Ask Sprites for Google Display image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.
Google names five as its top performers: 300x250 (medium rectangle), 336x280 (large rectangle), 728x90 (leaderboard), 300x600 (half page) and 320x100 (large mobile banner).
150KB for an uploaded image banner, 600KB for an HTML5 zip, 5,120KB for a responsive display image.
A 1200x628 landscape image and a 1200x1200 square image, plus a square logo. A 4:1 logo and a 900x1600 vertical image are optional.
Short headlines 30 characters, the long headline 90, descriptions 90, the business name 25.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
