Meta Ads Safe Zones: Reels & Stories Template

Meta ads safe zones template

Every band in pixels on the platform's own canvas. Design inside the dashed area.

Reels: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side for the account name, the caption, the call to action and the like, comment and share rail.

Stories: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side of a Story for the profile row, the reply bar and the call to action.

The same zone over a real Meta ad from the ads library.

Meta specs for the same placements

From Meta's Ads Guide.

Reels

1440x2560

Facebook Reels · Instagram Reels

Ratios: 9:16
Minimum: 500 wide for videos of 30 seconds or more
Files: MP4, MOV, GIF, JPG, PNG
Max file: 4GB video, 30MB image
Length: Up to 15 minutes on Instagram Reels
Primary text (Facebook Reels): 40 characters
Headline (Facebook Reels): 55 characters
Primary text (Instagram Reels): 44 characters

Image Reels ads run too, at the same 9:16. The caption sits over the bottom third, so the bottom 35% is not yours.

Stories

1440x2560

Facebook Stories · Instagram Stories

Ratios: 9:16
Minimum: 500 wide (image), 250 wide (video)
Files: JPG, PNG, MP4, MOV, GIF
Max file: 30MB image, 4GB video
Length: 1 second to 3 minutes on Facebook
Primary text: 125 characters
Headline: 40 characters

Videos of 15 seconds or less play in full; longer ones split into cards. Keep the top 14% and bottom 35% clear.

What the bands cover

In pixels: 269px top, 672px bottom and 65px each side on a 1080x1920 frame. On the recommended 1440x2560 upload it is 358px top, 896px bottom and 86px each side.

Placement asset customization lets one ad carry a 4:5 for Feed and a 9:16 for Reels and Stories. Make the 9:16 against this zone instead of letting Meta stretch the 4:5 to fill it.

Meta's Facebook Stories video page still states the older 20% bottom. Design to 35% and the creative is safe in both.

All placements and text limits: Meta ad specs. For Facebook-only sizes, Facebook ad sizes.

Make Meta ads in every size

Ask Sprites for Meta image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.

How ad generation works

Facebook/Instagram Feed (Square)
Facebook/Instagram Feed (Portrait 4:5)
Story / Reel (9:16)
Landscape (1.91:1)

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Meta ads safe zones: questions

What are the Meta ads safe zones?

For Reels and Stories on Facebook and Instagram: keep the top 14%, the bottom 35% and 6% of each side free of text, logos and key elements.

What is the safe zone in pixels?

On 1080x1920: 269px top, 672px bottom, 65px each side. On 1440x2560: 358px top, 896px bottom, 86px each side.

Does the Meta feed have a safe zone?

No. Feed ads show the whole image, with the text above and the headline and button below it.

Is there a Meta safe zone template?

The diagram on this page is one: a 1080x1920 frame with every band marked in pixels. Design inside the dashed area.

Every size, from one prompt

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Meta ads safe zones for Reels and Stories