Why it happens
The account is new or has little history
The account is new or has little history
Google has not seen enough compliant spend and user engagement to qualify the advertiser.
Ads reference other brands
Copy that names other companies can confuse people about who is advertising.
Generic ads with no branding
Ads and landing pages that never say who you are make the advertiser identity unclear.
A weak policy record
Past disapprovals and unresolved policy issues slow down qualification.
How to fix it, step by step
Check the in-account notification
Google notifies affected advertisers in the account rather than disapproving single ads. Read which scenario applies.
Complete advertiser verification
If Google offers advertiser verification, finish it from the link in the account notification.
Brand every ad
Put your brand or domain in the first headline and pin it there. Make the landing page show your brand clearly.
Remove other brands from the copy
Unless you are an authorized reseller, take third-party brand names out of headlines and descriptions.
Appeal if it is wrong
Use the Limited Ad Serving appeals form. Google also reviews accounts automatically and lifts limits once you qualify.
Steps checked against Google Ads Advertising Policies Help: Update to Limited Ad Serving Policy (August 2026); Google Ads Advertising Policies Help: Updates to Limited ad serving Policy (June 2026); Google Ads Help: About advertiser verification.
Manual fix
What Sprites can and can't do here
Sprites cannot lift the limit, but it can put your brand at the front of every ad in one pass.
What Sprites does
- Reads approval status and policy topics on every ad to show which are limited.
- Adds your brand headline and pins it to position 1 across every ad in a single batch, once you approve.
- Strips other brand names from headlines and descriptions across the account, once you approve.
What it doesn't do
- It does not read the limited ad serving notification or know which scenario Google applied.
- It does not complete advertiser verification or submit the appeals form.
Questions
What is limited ad serving in Google Ads?
A policy that restricts impressions from advertisers Google has not qualified yet, to protect users from confusing or low-trust ads.
When did limited ad serving expand in 2026?
Google extended it to more scenarios on Search on June 12, 2026, and to all Google Ads in August 2026, with enforcement phasing in through 2028.
How long does limited ad serving last?
Until Google qualifies you. There is no fixed period. Verification, clear branding and compliant performance shorten it.
Does pinning my brand in headline 1 help?
Google recommends it for Search, especially for new or lesser-known brands.
Hand Sprites the rest of the account
Budgets, bids, keywords, ads and reporting across every ad platform, with your approval on every change.