Google Ads disapproved: gambling and games

1. The account is not certified for gambling

   Without Google gambling certification, ads for betting, casinos, lotteries or social casino games are disapproved.

2. Targeting a country the certification does not cover

   Certification and licensing are per country. Ads served to an uncovered country are disapproved there.

3. The landing page misses required information

   Responsible gambling information and licensing details have to be on the destination.

4. Gambling terms in an unrelated ad

   Words like "jackpot" or "bet" in a game or promo ad can trigger the policy without a gambling product behind it.

1. Find the exact policy topic

   Go to Campaigns, then Ads, and hover the Disapproved or Eligible (limited) label in the Status column. It names the policy and the part of the ad it applies to. Tools, then Troubleshooting, then Policy manager lists every affected ad in one place.

2. Apply for gambling certification

   Apply through Google's gambling certification form for each country you want to target, with your license for each.

3. Match targeting and the landing page

   Limit location targeting to certified countries, keep age targeting off minors, and add responsible gambling information to the page.

4. Resubmit or appeal

   Saving an edited ad resubmits it for review. If you think the call was wrong, or the change was made outside the ad, open Policy manager, choose Appeal and pick Dispute decision or Made changes to comply with policy. Each ad gets 3 appeals, and only decisions from the last 6 months can be appealed from the account.

Steps checked against Google Ads policy help: Gambling and games; Google Ads Help: Fix a disapproved ad or appeal a policy decision.