Every search terms and negatives problem
Broad match bleeding budget into junk queries, negatives at the wrong match type, and the search terms report itself.
- Broad match vs phrase matchPhrase stays near your words. Broad goes wherever Google thinks is related.Sprites fixes this
- Broad match vs exact matchExact is control. Broad is reach that needs a leash.Sprites fixes this
- Negative keyword match typesBroad, phrase, exact, and none of them catch plurals.Sprites fixes this
- Google Ads negative keywordsFind them in your search terms. Add them at campaign level.Sprites fixes this
- Negative keyword list in Google AdsBuild once, apply to every campaign. 20 lists, 5,000 each.Sprites fixes this
- Google Ads search terms reportThe real searches you paid for. Mine it weekly.Sprites fixes this
- Broad match wasting moneyNo data, no Smart Bidding, no negatives. Usually all three.Sprites fixes this
- Google Ads irrelevant search termsLoose keywords in, junk out. Block it at campaign level.Sprites fixes this
- Google Ads wasted spendJunk terms, dead keywords, stray networks. Total it, then cut it.Sprites fixes this
- Account-level negative keywordsOne list, every campaign, 1,000 terms max.Sprites fixes this
- Google Ads search terms missing from the reportPrivacy thresholds hide low-volume searches. The cost still counts.Sprites diagnoses this
Let Sprites find it
Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.