Black Friday Cyber Monday 2026 · updated September 23, 2026
In 2025, the median brands advertising on Google put its first Black Friday ad live 22 days before Black Friday, and the deepest discount it named was 50% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.
The median brand’s first Black Friday ad went live 22 days before Black Friday 2025. Counting each brand once, by its earliest ad:
| First Black Friday ad | Brands | Share |
|---|---|---|
| More than 6 weeks before | 21 | 22% |
| 4 to 6 weeks before | 15 | 16% |
| 2 to 4 weeks before | 25 | 26% |
| 1 to 2 weeks before | 11 | 12% |
| The final week | 18 | 19% |
| Black Friday to Cyber Monday | 5 | 5% |
| After Cyber Monday | 0 | 0% |
| Industry | Brands | Median first ad | Median deepest discount |
|---|---|---|---|
| Clothing and fashion | 29 | 16d before | 50% off |
| Jewelry | 10 | 23d before | 70% off |
| Marketplaces | 7 | 8d before | 50% off |
| Haircare | 6 | 3d before | 30% off |
| Toys | 5 | 41d before | 60% off |
| Skincare | 5 | 29d before | 30% off |
| Golf | 5 | 22d before | 80% off |
75% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.
Offer mechanics, share of ads
text led at 87% of Black Friday creative. The median ad ran 16 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.
Every creative, with its copy, format and run length
Every creative, with its copy, format and run length
When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.
| Brand | First Black Friday ad | Deepest discount | Ads |
|---|---|---|---|
| Footasylum | Dec 1, 2025 | 50% off | 67 |
| Miss Rosier Lux | Aug 6, 2025 (114d before) | 60% off | 66 |
| Babeside | Nov 3, 2025 (25d before) | 20% off | 56 |
| Performance Golf | Nov 4, 2025 (24d before) | 65% off | 38 |
| Huk Gear | Sep 13, 2025 (76d before) | 50% off | 31 |
| The Diamond Store | Oct 26, 2025 (33d before) | — | 30 |
| Top Speed Golf - Clay Ballard Golf Instruction | Nov 6, 2025 (22d before) | — | 22 |
| White Stuff | Oct 30, 2025 (29d before) | 40% off | 21 |
| Cider | Nov 17, 2025 (11d before) | — | 20 |
| Atolea Jewelry | Sep 18, 2025 (71d before) | 70% off | 19 |
4,182 Black Friday ads on Facebook and Instagram.
658 Black Friday ads on LinkedIn.
2026 is the first Black Friday with ads inside ChatGPT: formats, budgets and a plan for the weekend. Real cards are in the ChatGPT ads library.
The BFCM 2026 plan: when brands start, how deep they discount, and what to do through Cyber Monday.
All platforms and industries in one place.