When is Black Friday 2026?

Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.

When do brands start running Black Friday ads?

For detailing businesses in 2025, the median brand put its first Black Friday ad live 10 days before Black Friday. 40% started in the final two weeks, and 0% started more than four weeks out.

How big are Black Friday discounts in ads?

Among detailing businesses whose Black Friday ads named a percentage, the median deepest discount was 45% off. 60% of brands put a percentage in the ad at all.

What ad format do brands use for Black Friday?

Video ads made up 50% of the Black Friday ads here, ahead of static at 33%.

How long do Black Friday ads run?

The median Black Friday ad that has ended ran 28 days. Most are built for one short window and switched off after Cyber Monday.

Can I run Black Friday ads on ChatGPT?

Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Black Friday Cyber Monday 2026 · updated September 23, 2026

Black Friday car detailing ads (2026)

In 2025, the median detailing businesse put its first Black Friday ad live 10 days before Black Friday, and the deepest discount it named was 45% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads: 6
Brands: 5
Live for 2026: 0
Median first ad: 10d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 10 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday ad	Brands	Share
More than 6 weeks before	0	0%
4 to 6 weeks before	0	0%
2 to 4 weeks before	2	40%
1 to 2 weeks before	1	20%
The final week	1	20%
Black Friday to Cyber Monday	1	20%
After Cyber Monday	0	0%

How deep are Black Friday discounts?

60% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 45% off.

Under 20% off
0%
20–29% off
0%
30–39% off
0%
40–49% off
67%
50–59% off
33%
60% off or more
0%

Offer mechanics, share of ads

Free shipping67%
Sitewide sale33%
Early access33%
Gift with purchase33%
Deadline or countdown17%
Bundles and sets17%

The longest-running Black Friday 2025 ads

video led at 50% of Black Friday creative, and "Shop now" carried 67% of the calls to action. The median ad ran 28 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

Brand	First Black Friday ad	Deepest discount	Ads
MaxShine USA	Nov 13, 2025 (15d before)	55% off	1
Storm Industries	Nov 29, 2025	—	1
Shell Shocked Wraps	Nov 27, 2025 (1d before)	—	1
Foamy Car Care	Nov 18, 2025 (10d before)	45% off	1
Smooth As Car Care Products	Nov 4, 2025 (24d before)	40% off	2

Black Friday ads by platform

Black Friday Facebook ads
4,182 Black Friday ads on Facebook and Instagram.
Black Friday Google ads
665 Black Friday ads on Google.
Black Friday LinkedIn ads
658 Black Friday ads on LinkedIn.
Black Friday ChatGPT ads
2026 is the first Black Friday with ads inside ChatGPT: formats, budgets and a plan for the weekend. Real cards are in the ChatGPT ads library.
Black Friday marketing strategy
The BFCM 2026 plan: when brands start, how deep they discount, and what to do through Cyber Monday.
Every Black Friday ad example
All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?: Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?: For detailing businesses in 2025, the median brand put its first Black Friday ad live 10 days before Black Friday. 40% started in the final two weeks, and 0% started more than four weeks out.
How big are Black Friday discounts in ads?: Among detailing businesses whose Black Friday ads named a percentage, the median deepest discount was 45% off. 60% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?: Video ads made up 50% of the Black Friday ads here, ahead of static at 33%.
How long do Black Friday ads run?: The median Black Friday ad that has ended ran 28 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?: Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.