Black Friday Cyber Monday 2026 · updated September 23, 2026
In 2025, the median clothing brand put its first Black Friday ad live 9 days before Black Friday, and the deepest discount it named was 50% off. 7 brands are already running Black Friday ads for 2026, the earliest since Aug 5, 2026. Below: the ads themselves, when they started, and what they offered.
Brands with Black Friday ads already running as of September 23, 2026, best-known first, with the day each went live. Each row links to the exact ad.
| Brand | Started running | Ad | Library ID |
|---|---|---|---|
| Modlily | Sep 9, 2026 | 🔥Cyber Monday Sale is LIVE | 1021178927606014 |
| SAXX Underwear | Sep 14, 2026 | Last call for Cyber Monday - no walk of shame required. Get 30% off sitewide + 40% off select styles until Dec… | 2419128505286902 |
| Gentry Choice | Aug 10, 2026 | 🔥 BFCM Sale is LIVE - Up to 50% OFF! Storewide 🔥 Mega Sale of the Year! Limited Stocks Act Fast 🛒🚦 Shop No… | 28400569109568332 |
| Giftifymama | Sep 1, 2026 | GiftifyMama Black Friday Sale! 🖤 Nursing-friendly, super cozy & totally mama-approved. Use code BFCM15 for 15… | 1609761410614306 |
| Modlily Fashion | Sep 4, 2026 | Cyber Monday Sale is LIVE — Shop the Best Deals of the Year! Exclusive offer🔥Up to 80% OFF, Down to $9.98🔥.… | 4631948470360098 |
| tomitomi.co | Aug 5, 2026 | 🌸 BFCM Sale Alert! 30% OFF 🌸 | 2292201148239424 |
Every creative, with its copy, format and run length
The median brand’s first Black Friday ad went live 9 days before Black Friday 2025. Counting each brand once, by its earliest ad:
| First Black Friday ad | Brands | Share |
|---|---|---|
| More than 6 weeks before | 14 | 4% |
| 4 to 6 weeks before | 23 | 7% |
| 2 to 4 weeks before | 87 | 25% |
| 1 to 2 weeks before | 69 | 20% |
| The final week | 78 | 22% |
| Black Friday to Cyber Monday | 59 | 17% |
| After Cyber Monday | 20 | 6% |
73% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.
Offer mechanics, share of ads
carousel led at 33% of Black Friday creative, and "Shop now" carried 88% of the calls to action. The median ad ran 18 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.
Every creative, with its copy, format and run length
When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.
| Brand | First Black Friday ad | Deepest discount | Ads |
|---|---|---|---|
| 50 Cent | Nov 30, 2025 | 35% off | 1 |
| H&M | Nov 30, 2025 | 70% off | 3 |
| SHEIN | Oct 20, 2025 (39d before) | — | 40 |
| Calvin Klein | Nov 28, 2025 | 10% off | 1 |
| Hollister Co. | Nov 25, 2025 (3d before) | — | 4 |
| SHEIN CURVE | Oct 20, 2025 (39d before) | — | 17 |
| Coach | Nov 21, 2025 (7d before) | 20% off | 3 |
| Abercrombie & Fitch | Nov 23, 2025 (5d before) | 30% off | 4 |
| SHEIN MEN | Nov 30, 2025 | — | 7 |
| ChicMe | Nov 29, 2025 | 45% off | 1 |
4,182 Black Friday ads on Facebook and Instagram.
665 Black Friday ads on Google.
658 Black Friday ads on LinkedIn.
2026 is the first Black Friday with ads inside ChatGPT: formats, budgets and a plan for the weekend. Real cards are in the ChatGPT ads library.
The BFCM 2026 plan: when brands start, how deep they discount, and what to do through Cyber Monday.
All platforms and industries in one place.