112 video ads from 8 toilet paper brands in the Meta Ad Library, 65 running now.
These are the video ads toilet paper brands bought through Meta, the ads people see on Facebook and Instagram: 112 creatives from 8 advertisers, read from the Meta Ad Library on October 8, 2026, 65 of them still running. The median one ran 7 days and the longest 233.
Softness proven with a squeeze, plus a gag about the last roll, are the only two ideas this aisle films.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+100 more toilet paper video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
30 secondes pour mieux manger ⚡️🥝Reel · ran 233 days
Get 2 boxes Reel Bamboo Toilet Paper for the price of one at Whole Foods!Reel Paper · running 154 days
Join Seventh Generation to Stop Line 3Seventh Generation · ran 49 days
Feel good loo rollWho Gives A Crap · running 36 days
When You Feel This Clean, You Come CleanCottonelle · ran 33 days
Do you Grove?Grove Collaborative · ran 31 days
Learn more is the button on 43 percent of them, Shop now on 39, See details on 8.
12 percent open with a question, 9 percent put a number in the first line, and 0 percent lead with an emoji.