30 carousel ads from 5 toilet paper brands in the Meta Ad Library, 17 running now.
These are the carousel ads toilet paper brands bought through Meta, the ads people see on Facebook and Instagram: 30 creatives from 5 advertisers, read from the Meta Ad Library on October 8, 2026, 17 of them still running. The median one ran 24 days and the longest 232.
Softness proven with a squeeze, plus a gag about the last roll, are the only two ideas this aisle films.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+18 more toilet paper carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
1 semaine pour mieux manger avec Fruggies 🥝⚡️Reel · ran 232 days
Feel Good TPWho Gives A Crap · ran 137 days
TAKE ACTION: It’s time to transition off fossil fuelsSeventh Generation · ran 42 days
Grove Co. Dish Soap Refill, Gel – Tough on Grease and Grime - Free & ClearGrove Collaborative · running 25 days
Rethink Your RollReel Paper · running 8 days
Shop now is the button on 48 percent of them, Learn more on 26, Sign up on 19.
3 percent open with a question, 3 percent put a number in the first line, and 0 percent lead with an emoji.