Meta Ads on Autopilot,
Across Facebook and Instagram

Lead, sales, traffic, app and message campaigns

The objective decides everything downstream, so Sprites gets it right first. A lead campaign for a service business gets Instant Forms with qualifying questions and a call option; a store gets a sales campaign on the purchase event with a catalog attached; a clinic that books over Instagram DMs gets a message campaign optimized for conversations, not clicks. Each build includes the pixel or app event, exclusions, placements and a budget that fits the learning phase, named so you can read it in Ads Manager later.

• Leads: Instant Forms, website, calls, Instagram messages
• Sales: website conversions, app promotion, call and message conversions
• Traffic campaigns with retargeting ad sets attached
• Advantage+ settings applied where they fit the objective, left off where they do not

Lookalikes and custom audiences from the right source

Sprites creates custom audiences from pixel events, uploaded customer lists, app activity and engagement, then builds lookalikes at the percentage your budget and market can support. It attaches exclusions so prospecting does not pay to reach retargeting audiences, and it can detect when two ad sets overlap enough to raise costs. Ask for "a 1% lookalike of purchasers, excluding anyone who bought in the last 90 days" and that is what you get, in the account, staged for approval.

Bulk creation for testing at scale

Testing on Meta is a numbers game and Ads Manager makes the numbers painful. Sprites creates campaigns and ad variants in bulk from one brief or a spreadsheet: five audiences by four creatives by two copy angles becomes forty ads with consistent naming, budgets and events, in one approval. Winners can be duplicated into new markets or offers the same way.

Pixel and event management

A campaign optimized for an event that does not fire is the most common silent failure in Meta accounts. Sprites lists your pixels, their events and which campaigns depend on each, flags events with no recent activity or duplicate firing, and checks the setup before a sales campaign is built. It reports the fix, and where the fix is in the account rather than on your site, it stages it.

Creative generation and competitor ads

Sprites writes primary text, headlines and descriptions in distinct angles, generates image variants in your brand style, puts product photos on new backgrounds for promos, and drafts video ad scripts. Before it writes, it can pull your competitors' active ads from the Meta Ad Library, group them by angle and format, and note which have run longest. The output is creative that answers what the market is already saying, loaded into the campaign as separate ads so the test is live at launch.

Analysis that names the cause

Ask why ROAS dropped and Sprites answers with the ad set, audience, placement or creative responsible, and what it recommends. It reads results at every level, compares periods, separates creative fatigue from audience saturation from a landing page problem, and stages the changes. A weekly Autopilot runs the same review and reports only what changed and what needs you.