94 video ads from 8 paper towel brands in the Meta Ad Library, 38 running now.
These are the video ads paper towel brands bought through Meta, the ads people see on Facebook and Instagram: 94 creatives from 8 advertisers, read from the Meta Ad Library on October 8, 2026, 38 of them still running. The median one ran 18 days and the longest 89.
Counter-spill theatrics crown which sheet wins, judged by whether one puddle vanishes without shredding.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+82 more paper towels video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Not Your Typical Love StoryViva · running 89 days
Clean Conscious Baby CareThe Honest Company · running 61 days
Join Seventh Generation to Stop Line 3Seventh Generation · ran 49 days
#ad #BountyPartner The weather is beautiful, the sun is shining and it’s my favorite time of year…cookout se…Bounty · ran 47 days
Feel good loo rollWho Gives A Crap · running 36 days
😳 Gravity doesn’t wait—and neither should you.Great Value · ran 18 days
Shop now is the button on 77 percent of them, Watch more on 6, Sign up on 6.
6 percent open with a question, 8 percent put a number in the first line, and 23 percent lead with an emoji.