73 carousel ads from 5 paper towel brands in the Meta Ad Library, 44 running now.
These are the carousel ads paper towel brands bought through Meta, the ads people see on Facebook and Instagram: 73 creatives from 5 advertisers, read from the Meta Ad Library on October 8, 2026, 44 of them still running. The median one ran 24 days and the longest 137.
Counter-spill theatrics crown which sheet wins, judged by whether one puddle vanishes without shredding.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+61 more paper towels carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Feel Good TPWho Gives A Crap · ran 137 days
Amazon Basics Lot de 2 ampoules LED Culot Edison à vis E27 10 W (équivalent 75 W), CRI80, Blanc chaud Intensi…Amazon Basics · ran 94 days
Clean Conscious™ WipesThe Honest Company · running 61 days
TAKE ACTION: It’s time to transition off fossil fuelsSeventh Generation · ran 42 days
Messes Happen!Bounty · running 1 days
Shop now is the button on 82 percent of them, Sign up on 8, Learn more on 6.
1 percent open with a question, 31 percent put a number in the first line, and 0 percent lead with an emoji.