3,089 Facebook ads from 128 insurers, 2,733 running now.
These are the Facebook ads insurers run, read from the Meta Ad Library on October 5, 2026: 3,089 ads from 128 advertisers, 2,733 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Insurance is bought on price and kept out of inertia, so the whole category spends on the switching moment - a quote in minutes, a number to beat, a mascot to remember - and almost nothing on the policy itself.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
Receive A FREE Quote!Branch Insurance · running 1,414 days
Get your quote todayLV= · running 599 days
Find the best glasses based on face shapeUnitedHealthcare · running 565 days
Garantiza tu seguridad y contratá de manera 100% online tu seguro de movilidad🚲🔒Sancor Seguros · running 504 days
Get health insurance nowVitality UK · running 441 days
From car insurance & roadside assistance to renters insurance, Acceptance Insurance gives you the products yo…Acceptance Insurance · running 429 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+3,077 more insurance Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
45 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
5 percent open with a question, 8 percent put a number in the first line, and 1 percent lead with an emoji.
Insurance ads fall under the Meta Special Ad Category for financial products and services. Advertisers have to declare it, the ad set cannot target by age, gender or ZIP code, and many detailed targeting options are unavailable.
Video ads lead among insurers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 9 percent of the insurance ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median insurance ad here stayed up 31 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.