79 video ads from 9 formula brands in the Meta Ad Library, 63 running now.
These are the video ads formula brands bought through Meta, the ads people see on Facebook and Instagram: 79 creatives from 9 advertisers, read from the Meta Ad Library on October 8, 2026, 63 of them still running. The median one ran 34 days and the longest 1078.
Formula ads are read by someone who did not plan to need them, so the creative is reassurance and an ingredient, not a lifestyle.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+67 more baby formula video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Entdecken Sie HiPP Sondennahrung auf Basis natürlicher Lebensmittel.HiPP · running 1,078 days
Made for Tiny Tummies 👶Kendamil · running 314 days
Hochwertige Babytextilien 🧸Baby's Only · running 175 days
Easy-to-digest formula for cow's milk allergy available in ready-to-feed options!Similac · running 119 days
Live Support—Free, 24/7Gerber · running 69 days
Safety First: Which formula is truly the gold standard?Bobbie · running 55 days
Shop now is the button on 58 percent of them, Learn more on 35, Order now on 4.
11 percent open with a question, 15 percent put a number in the first line, and 1 percent lead with an emoji.