4,135 Facebook ads from 142 supplement brands, 3,730 running now.
These are the Facebook ads supplement brands run, read from the Meta Ad Library on October 5, 2026: 4,135 ads from 142 advertisers, 3,730 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Supplements run the longest ad copy on the platform because the claims they are allowed to make are weak, so the persuasion has to happen in volume rather than in the promise.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
🔥 25,000+ Customers Swear by Intellectual Power!Intellectual Power · running 620 days
Boost Energy & Performance 🔥MuscleMax · running 546 days
★★★★★ 4.7/5 Star RatingCrave Creatine · running 465 days
Clear Whey Isolate - 1.9lb - LemonadeMyprotein · running 458 days
Nourishing Mothers and Mother EarthNeeded · running 417 days
Better than proteinKion · running 388 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+4,123 more supplements Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
2 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
3 percent open with a question, 29 percent put a number in the first line, and 2 percent lead with an emoji.
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 14 percent of the supplements ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median supplements ad here stayed up 26 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.