6,635 ads from 11 sofa retailers in the Meta Ad Library, 4,397 running now.
11 sofa retailers have 6,635 ads in the Meta Ad Library between them, and 4,397 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Friends piled onto the cushions in soft daylight settle the decision faster than frame, fill, or any warranty line.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| IKEA | 1,781 | 91 | 49 |
| Ashley Furniture | 14 | 0 | 13 |
| Wayfair | 2,152 | 2,150 | 37 |
Brand pages: IKEA · Ashley Furniture · Wayfair · Article · Joybird · West Elm · Crate & Barrel · Pottery Barn · Rooms To Go · Bob's Discount Furniture · La-Z-Boy
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these sofa retailers have enough creative on file for a page of their own.
carousel leads at 55 percent of the 434 creatives read here, with video at 34 percent and static at 11. Shop now carries 82 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 1049. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Sofa video ads · Sofa static ads · Sofa carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Kaylin 2 Piece Bedroom Set Solid Wood Platform Bed Frame with Headboard and Nightstand - Find it on the App!Wayfair · running 1,049 days
Bios 53" Coffee TableArticle · ran 514 days
Keep Sundays Lazy with La-Z-Boy®La-Z-Boy · ran 140 days
Visit us at our Bellevue Square StorePottery Barn · running 139 days
Looks & Prices You WantRooms To Go · running 139 days
Feels like homeBob's Discount Furniture · running 137 days
0 percent of these ads open with a question, 23 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,623 more sofa ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 12 percent of the sofa ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median sofa ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 434 creatives. Meta lists 6,635 for these advertisers, and 4,397 are running right now. Sprites' proprietary marketing agent reads every sofa ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.