1,090 ads from 10 automated portfolio apps in the Meta Ad Library, 832 running now.
10 automated portfolio apps have 1,090 ads in the Meta Ad Library between them, and 832 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Automated portfolios are sold as the adult alternative to stock tips, with a short quiz doing the emotional work.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Betterment | 164 | 102 | 39 |
| Wealthfront | 65 | 53 | 41 |
| Acorns | 283 | 162 | 49 |
Brand pages: Betterment · Wealthfront · Acorns · Vanguard · Fidelity · Ellevest · Empower · Ally · Merrill · Stash
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these automated portfolio apps have enough creative on file for a page of their own.
video leads at 62 percent of the 315 creatives read here, with carousel at 24 percent and static at 14. Learn more carries 45 percent of the calls to action.
The median creative here ran 17 days and the longest was still up at 198. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Robo-advisor video ads · Robo-advisor static ads · Robo-advisor carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
50 years of investing in youVanguard · running 198 days
Invest in the Legal Cannabis IndustryStash · ran 141 days
Whatever your financial happiness looks like, let’s get you there: www.empower.comEmpower · running 139 days
Acorns makes investing easyAcorns · ran 84 days
Turn market dips into opportunitiesWealthfront · running 73 days
Help meet your goals with MerrillMerrill · running 69 days
3 percent of these ads open with a question, 13 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+1,078 more robo-advisor ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median robo-advisor ad here stayed up 17 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 315 creatives. Meta lists 1,090 for these advertisers, and 832 are running right now. Sprites' proprietary marketing agent reads every robo-advisor ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.