2,904 ads from 11 pillow brands in the Meta Ad Library, 2,264 running now.
11 pillow brands have 2,904 ads in the Meta Ad Library between them, and 2,264 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Side-sleeper trials and a hand testing the cool surface have retired thread count as the reason to switch.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| MyPillow | 108 | 12 | 12 |
| Coop Sleep Goods | 476 | 476 | 36 |
| Purple | 458 | 50 | 50 |
Brand pages: MyPillow · Coop Sleep Goods · Purple · Tempur-Pedic · Casper · Buffy · Layla Sleep · Nest Bedding · Sleep Number · Brooklinen · Boll & Branch
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these pillow brands have enough creative on file for a page of their own.
carousel leads at 43 percent of the 412 creatives read here, with video at 34 percent and static at 23. Shop now carries 78 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 243. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Pillow video ads · Pillow static ads · Pillow carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
BOGO 50% OffLayla Sleep · ran 243 days
It’s time to save the galaxy with your Easy Breather pillow.Nest Bedding · running 221 days
Weekend Wash Bed BlanketBrooklinen · running 153 days
Find Your Perfect Pillow 💤Coop Sleep Goods · running 145 days
Cloud One - Premium Foam MattressCasper · running 135 days
Percale Hemmed Pillowcase SetBoll & Branch · running 109 days
2 percent of these ads open with a question, 30 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,892 more pillow ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 20 percent of the pillow ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median pillow ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 412 creatives. Meta lists 2,904 for these advertisers, and 2,264 are running right now. Sprites' proprietary marketing agent reads every pillow ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.