The steps, in order
Platform sign-in first, then the one message to Muse. The Sprites connector is the same URL every other client uses; only the Muse half of the path is chat-driven.
Meta Ads connects as an ad account inside Sprites.
- 01
Connect Meta Ads inside Sprites
Only needed to see Meta beside your other channels. Sign in with the Facebook account that has access to the ad account in Business Manager. Sprites connects through Meta’s own OAuth, so there is no system-user token to paste into Muse.
Meta - 02
Ask Muse to create a Custom Connector
Paste a message naming the Sprites MCP server at https://mcp.sprites.ai/mcp. Muse builds a client on its Secure VM, connects over streamable HTTP and tests the tools.
New message to MuseStep 1 · 30 secondsBuild a custom connector to Sprites, my marketing operator. Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results. Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse builds the connector itself, tests it, and saves it as a skill.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
- 03
Approve the Sprites sign-in
A Sprites consent screen opens in the browser. Sign in with the account that holds the platform connection and approve what Muse may do.
Muse - 04
Set Muse’s permission for Sprites tools
The first time Muse calls a Sprites tool it asks. Choose “Allow for this task” for reads; Sprites holds every write for your approval regardless.
Muse - 05
Save the connector as a skill
Ask Muse to save the working connector as a skill called Sprites, so “ask Sprites” works from any later conversation.
Muse
Once it is connected, ask
- “Ask Sprites for CPA by channel this month — Meta, Google and TikTok side by side.”
- “With Sprites, which competitors in my category have run the same Meta ad for over 60 days?”
- “Have Sprites draft three replacement angles for my most fatigued Meta ad, paused until I approve.”
Full channel surface: Meta Ads MCP · Full setup guide · Connect Muse to your ad accounts
Everything Meta calls Muse, and which one touches an ad
Searching for Muse and Meta ads returns six different products. Two of them touch an ad account: the agent, which connects Meta ad accounts since September 29, and Muse Image, which makes creative inside Advantage+.
Connect Meta Ads to Muse, answered
Can Meta’s Muse agent manage Meta ads?
Partly, as of September 29. Muse for Small Business connects Meta ad accounts, and Meta says Muse can analyse what is working and draft a campaign, with nothing publishing or spending until you approve. Meta has not said whether Muse can change the budget, bid or targeting of a running campaign. The Muse name inside Ads Manager belongs to a different product, Muse Image, which generates creative in Advantage+.
Do I still need a custom connector for Meta ads?
Not to see the Meta account itself — the built-in connector does that. A custom connector to Sprites earns its place when the question crosses channels: Meta against Google Ads and TikTok in one answer, the competitor ads running in your category, or changes held as approvals in one log across every platform you advertise on.
What is the difference between Muse, Muse Spark and Muse Image?
Muse is the agent you talk to, and since September 29 it connects Meta ad accounts. Muse Spark is the model family underneath it, and also powers some ad tooling. Muse Image is an image model that generates ad creative inside Advantage+ in Ads Manager. Searching “Muse ads” returns all three.
What does Sprites add to Muse for a Meta advertiser?
The other channels and the market around you. Through Sprites, Muse reads Meta alongside Google Ads, Microsoft, LinkedIn, TikTok, Reddit, GA4 and Search Console, and searches the Meta Ad Library for the competitor ads that have run longest in your category. Changes come back as proposals, new campaigns start paused, and nothing applies until you approve it.
Can Muse post to Instagram or Facebook for a brand?
Meta says Muse for Small Business helps improve your content and that nothing publishes without your approval, but it has not documented a publishing flow for Pages or professional accounts. Sprites plans and drafts organic social alongside the paid side, with each post held for approval.
Does Muse see what competitors are running on Meta?
Muse can browse the public Meta Ad Library with its own browser, one page at a time. Through Sprites the same question returns the longest-running competitor ads in your category, with the creative itself, because Sprites reads the library continuously rather than scrolling it on request.
The message that connects it
A custom connector has no settings form — Settings › Connectors only lists Meta’s built-ins. Paste this into any Muse conversation and it builds the integration, tests it, and saves it as a skill. No Sprites account yet? The sign-in Muse opens is where you create one.
Build a custom connector to Sprites, my marketing operator.
Its MCP server is https://mcp.sprites.ai/mcp — a hosted, public HTTPS endpoint that speaks streamable HTTP. Connect to it, sign in when it asks, then list every tool it gives you and show me the results.
Once it works, save it as a reusable skill called "Sprites" so I can ask you about my ads and my site from any conversation.Muse: Connected to Sprites. I can see your ad accounts, analytics and site. Ask me anything about them — I’ll bring changes back for you to approve before anything is applied.
What one connector reaches
Every channel below runs through the same endpoint and the same grant. Connect a platform once inside Sprites and the agent never touches a credential for it.
Where this stands
The same plain statement the main guide makes, because it belongs on every page that tells someone to paste something.
Live today
- The Sprites connector is live at https://mcp.sprites.ai/mcp, over streamable HTTP with OAuth.
- Thirteen other AI clients are connected to it today, with setup we have verified in each.
- Every channel below is reachable through that one endpoint right now.
Not verified yet
- Muse builds custom connectors from a hosted URL, which is exactly the shape we publish — but we have not yet walked a Muse setup end to end ourselves, so the message above is not a verified guide.
- Early testers report that an OAuth sign-in takes more back-and-forth in Muse than a static API key does. Sprites signs in with OAuth, and we are testing that handoff now.
Common questions
What is Muse for Small Business?
Meta’s September 29, 2026 launch of Muse for businesses, in the US and Canada. It connects Meta ad accounts, Facebook Pages and Instagram professional analytics, plus business tools such as Shopify, Klaviyo, HighLevel, Canva, Slack and QuickBooks. Meta’s line on control is that nothing publishes, sends or spends without your approval.
Does the built-in connector reach Google Ads or TikTok?
No. The Muse for Small Business launch covers Meta’s own ad accounts. Google Ads, Microsoft Ads, TikTok, LinkedIn and Reddit have no built-in Muse connector, so reaching them from Muse takes a custom connector to a service that holds those accounts.
Does Muse use my Meta ad data to target me?
Meta says Muse conversations are not shared with its advertising systems. Training on conversations is on by default and can be switched off under data controls, which is worth doing before discussing client accounts.
Can Muse manage Meta ads for several clients?
Meta has not described team or agency accounts for Muse, so each person connects their own. Through Sprites, every ad account connected to the workspace is reachable, and approvals stay with whoever holds the grant.
Give your agent something worth asking about
Connect your ad accounts to Sprites once. Muse, Claude, ChatGPT or any other client that speaks the protocol reads them from there — and every change waits for you.