14 carousel ads from 6 mascara brands in the Meta Ad Library, 14 running now.
These are the carousel ads mascara brands bought through Meta, the ads people see on Facebook and Instagram: 14 creatives from 6 advertisers, read from the Meta Ad Library on October 23, 2026, 14 of them still running. The median one ran 76 days and the longest 252.
Mascara has a crowded shelf and plenty of doubt, so the ads that win lean on proof, rankings, testers and ratings, speak to a specific lash problem or age group, then show the lashes before and after.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+2 more mascara carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
FINALLY HERE: Brown Mascara (BOGO Free)Kristina's Fashion Essentials · running 252 days
B3. Vintage Rare Anthropomorphic Kitsch Tall Pink Bambi Deer Figurine JapanWhatnot · running 203 days
Volumizing Tubing MascaraMilani · running 76 days
Extensionist MascaraL'Oréal Paris · running 17 days
Award-Winning Tubing MascaraThrive Causemetics · running 16 days
FREE Tarte Tubing MascaraKylei.Ann · running 7 days
Shop now is the button on 64 percent of them, Install now on 36.
0 percent open with a question, 21 percent put a number in the first line, and 0 percent lead with an emoji.