1,238 carousel ads from 109 makeup brands in the Meta Ad Library, 853 running now.
These are the carousel ads makeup brands bought through Meta, the ads people see on Facebook and Instagram: 1,238 creatives from 109 advertisers, read from the Meta Ad Library on October 5, 2026, 853 of them still running. The median one ran 28 days and the longest 431.
Makeup is the category where the creator is the creative, and the brand accounts that still make their own ads are competing against their own customers doing it better for free.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+1,226 more makeup carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
M504 Large Pointed Blender Eyeshadow BrushMorphe · ran 431 days
Glow from head to toe ✨ Meet the MCoBeauty Ultimate Multi-Use Luxury Shimmer Beauty Oil - your triple-threat…MCoBeauty · running 389 days
STAY ALL DAY® WATERPROOF LIQUID EYE LINERstila cosmetics · running 296 days
Huda Beauty Easy Bake Loose Baking & Setting Powder Pound CakeHuda Beauty · running 290 days
40% Off Teacher Discounttarte cosmetics · running 272 days
Venda Online e Inspire PessoasNatura · running 271 days
Shop now is the button on 81 percent of them, Learn more on 12, Sign up on 2.
2 percent open with a question, 18 percent put a number in the first line, and 0 percent lead with an emoji.