735 Facebook ads from 40 law firms, 542 running now.
These are the Facebook ads law firms run, read from the Meta Ad Library on October 5, 2026: 735 ads from 40 advertisers, 542 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Most law firm ads assume the viewer already knows they need a lawyer, and the firms pulling ahead start a step earlier by explaining the problem - a custody question, a denied claim - before they ever name the firm.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
CRIMINAL DEFENSEDunham & Jones · running 531 days
Get to know Attorney Joe Little of the Law Firm of Ayo & Iken.Ayo and Iken · ran 364 days
The Mesothelioma CenterAsbestos.com · running 243 days
Consulta GRATIS (888) 311-1170Lincoln-Goldfinch Law · running 239 days
Expertos en Green Card para la Visa de Interés Nacional EB-2Colombo & Hurd · running 193 days
Claim Your Free Consultation NowMcCarthy Law PLC · running 191 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+723 more law firm Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
37 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
7 percent open with a question, 17 percent put a number in the first line, and 5 percent lead with an emoji.
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 6 percent of the law firm ads here lead with a guarantee.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median law firm ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.