Profound pricing in 2026 is two things: a free seven-day trial, and a custom Enterprise contract you reach through a demo. The $99 Starter and $399 Growth plans that most reviews still quote are gone from Profound’s pricing page. If you are searching for a Profound price, that is why you cannot find one.
The short answer
- Published price: free trial, seven days, 50 prompts a day on ChatGPT, Gemini and Google AI Overviews.
- Everything else: a custom Enterprise plan, quoted after a demo, for up to nine engines, AI Marketer credits, SSO and SOC 2.
- Agencies: a self-serve plan billed per client workspace, with 400 credits a month each.
- Need a price today? Sprites is self-serve and free to start, tracks the same major engines and writes and publishes the fixes.
Profound plans and prices
| Trial | Enterprise | |
|---|---|---|
| Price | Free | Custom, via demo |
| Length | 7 days | Custom term |
| Prompts | 50, run daily | Tailored prompt plan |
| Engines | ChatGPT, Gemini, AI Overviews | Up to 9, including Perplexity, AI Mode, Copilot, Claude, DeepSeek |
| AI Marketer credits | Limited | For the whole team |
| Support and security | None listed | Dedicated support, SSO/SAML, SOC 2 |
The Enterprise price is set by three levers: how many prompts are tracked and how often, which of the nine engines are included, and how many AI Marketer credits the team gets for Agents. Profound does not publish any of those rates, so the only way to a number is a sales call.
The plans Profound retired
Profound used to sell two self-serve plans for brands, both billed yearly. Many pricing articles still list them as current.
| Retired plan | Was | Engines | Status in September 2026 |
|---|---|---|---|
| Starter | $99/mo, billed yearly | ChatGPT only | Not on the pricing page |
| Growth | $399/mo, billed yearly | ChatGPT, Perplexity, AI Overviews | Not on the pricing page |
The shift says where Profound is going. With a $96M Series C at a $1B valuation in February 2026 and a $180M Series D at $1.8B on September 15, co-led by Sequoia and Kleiner Perkins, it is building for the enterprise: more than 1,000 enterprise customers, one-third of the Fortune 100 by its own count, and a product that now writes as well as measures.
What the money buys
- Answer Engine Insights. Visibility, citations, sentiment, position and competitors across up to nine engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, Google AI Overviews and Exa.
- Prompt Volumes. Demand data drawn from real conversations, the asset no other tracker has at the same scale.
- Agent Analytics. AI crawler traffic and attribution, through integrations with Cloudflare, Vercel, Fastly, Akamai, AWS and others.
- ChatGPT Shopping. Product-level visibility in ChatGPT’s shopping answers.
- Agents and Aim. Agents research, draft and publish FAQ content, page refreshes and new articles to WordPress, Sanity and Contentful. Aim, launched in July 2026, runs in the background and routes opportunities to them.
Where Profound’s own ads send you
A company’s ads show how it wants to be bought. The most common destination in Profound’s ads is its contact-sales page, followed by customer stories and a free AEO report that leads to the same conversation. Every path ends at a demo.
What the answer engines say about Profound
On September 21, 2026, the Sprites AEO grader gave Profound a C, 62 out of 100. Perplexity knew it well and ranked it against Writesonic, Jasper, Semrush and Ahrefs. ChatGPT barely recognised it. Gemini listed it next to Supreme, Kith and BAPE, mistaking the AEO company for a streetwear label.
Is Profound worth the price?
It depends on who is buying.
- Enterprise brands with procurement, SSO and SOC 2 requirements, several markets and a content team get the deepest data in the category and Agents that act on it. For them the contract is the product.
- Startups and mid-market teams rarely need nine engines and a dedicated specialist. They need the five engines their buyers use tracked, and the losing pages rewritten, this month, without a sales cycle.
That second group is who Sprites is built for. It tracks ChatGPT, Perplexity, Gemini and Google’s AI surfaces, writes and publishes the page that wins each prompt under your approval, and runs the Google Ads and Meta Ads for the same buyers. The pricing page shows every plan.
| Profound | Sprites | |
|---|---|---|
| How you buy | Demo, then custom contract | Self-serve, today |
| Entry price | Free 7-day trial, then custom | Free to start |
| Tracks ChatGPT, Perplexity, Gemini, AI Overviews | Yes | Yes |
| Writes and publishes content | Yes, Agents (WordPress, Sanity, Contentful) | Yes (WordPress, Webflow, Shopify, Framer, Wix) |
| Runs SEO beyond AI answers | Content optimization | Keyword research to published posts |
| Runs paid ads | No | Google, Meta and LinkedIn Ads |
| SSO | Yes | Scale plan |
Comparing Profound with the mid-market trackers instead? Profound vs Peec AI puts the two most-searched AEO tools side by side, and the Profound alternatives page ranks eight options by price and by what happens after the dashboard.
For where Profound sits next to Google Ads, Meta Ads Manager and eDesk, see how Profound fits into AI ecommerce automation.
Profound pricing: frequently asked questions
How much does Profound cost?
Profound publishes one price: its trial is free, for seven days, with 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews. After that, brands buy a custom Enterprise plan through a demo, priced on a tailored prompt plan, the engines tracked and AI Marketer credits. Profound does not publish Enterprise prices.
Does Profound have a free trial?
Yes. Profound’s trial is free for seven days and runs 50 prompts daily across ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. It is a trial before a demo, not a plan you can stay on.
Does Profound still have Starter and Growth plans?
No. The $99-a-month Starter and $399-a-month Growth plans that many reviews still quote are no longer on Profound’s pricing page. As of September 2026 the page lists only the free trial and a custom Enterprise plan for brands, plus a separate agency plan billed per client workspace.
How much does Profound cost for agencies?
Profound sells agencies a self-serve Agency Growth plan that includes 400 AI Marketer credits a month per client workspace, billed per workspace. Agencies with many clients should model the per-workspace cost before signing, because it scales with every client added.
Is Profound worth it?
For an enterprise brand that needs nine engines, SSO, SOC 2 and a dedicated specialist, often yes: Profound has the deepest data in the category and its Agents now publish content. For a startup or mid-market team, the sales-led contract is usually more than the job needs. Sprites tracks the major engines, writes and publishes the fixes, and is free to start.
Does Profound publish content to WordPress?
Yes. Profound Agents research, draft and publish content such as FAQ pages, page refreshes and new articles, and connect to WordPress, Sanity and Contentful. Publishing can be switched off so Agents create drafts instead. Aim, launched in July 2026, runs in the background and routes opportunities to those Agents.
What is the cheapest alternative to Profound?
For tracking only, Otterly at $29 a month and Peec AI at $95. For tracking plus writing and publishing, Sprites, which also runs SEO and paid ads and is free to start. The free Sprites AEO grader gives a live grade before you commit to anything.
Next steps
Grade your brand first with the free AEO grader; it takes under a minute and tells you which of the jobs above you actually need. Then read the best AEO tools, by job, the Peec AI review, Profound vs Peec AI, how Profound fits into AI ecommerce automation and Conductor alternatives. The AI visibility hub links the rest of the cluster, and AI visibility tracking is where Sprites picks the work up.